Nottingham scanLocal offer page
GEO
Smart QR routing
One QR code.
Infinite possibilities.
Print it once. Change where it goes whenever you need to. 1QR keeps campaigns flexible, measurable and relevant long after the artwork has gone to print.
No app required
Works with any camera
Change links instantly
LIVE QR
Active
After 5:00pmEvening menu
TIME
Campaign updatedSummer promotion
LIVE
Scans today1,284
Active rules6
Reprints avoided3
Built for
Packaging
Signage
Hospitality
Events
Property
Marketing
Why Smart QR?
A printed code should not lock you into one decision.
A normal QR code stores a fixed web address. A Smart 1QR points to a short managed link, allowing the final destination and routing rules to change while the printed code remains exactly the same.
01
Change the destination, not the print
Move a QR code from a launch page to an offer, booking form, menu, video or support page in seconds. Old posters, labels and signs continue to work.
02
Reduce waste
Avoid throwing away otherwise usable print because a URL, offer, menu or campaign has changed.
03
Fix mistakes quickly
Correct a destination after print, replace an expired page or redirect visitors during an outage.
Smart routing
The same code can make a different decision for every scan.
Build rules around context. Send people to content designed for where they are and when they arrive.
ROUTING ENGINE
LIVE
GEO LOGIC
Local content from one national campaign.
Send scanners to a nearby branch, local offer, regional contact or location-specific landing page. Visitors outside a defined area can follow a default route.
- Location and radius rules
- Multiple regional destinations
- Default fallback route
TIME LOGIC
Make printed media respond to the clock.
Show a breakfast menu in the morning, an event stream while it is live, or a booking page only during opening hours. Rules can vary by day and time.
- Day-of-week schedules
- Start and end times
- Campaign launch and expiry
FALLBACK ROUTING
No dead ends. No confusing error pages.
Every 1QR can retain a default destination. When no geographic or time rule matches, visitors still reach useful content.
- Reliable default URL
- Rule priority control
- Fast destination updates
Scan tracking
Turn offline print into measurable activity.
See how often a code is scanned and understand which campaigns, locations and time periods are creating engagement.
Measure responseCompare scans across codes and campaigns.
Spot patternsUnderstand when and where engagement happens.
Improve the next campaignUse real activity instead of assumptions.
CAMPAIGNSummer venues 2026
Total scans12,846+18.4%
Unique devices8,291+11.7%
Top locationNottingham2,418 scans
6004002000
15 Jun22 Jun29 Jun6 Jul13 Jul
Mobile 92%
Tablet 5%
Desktop 3%
The economics
Reprint the destination, not the material.
See the potential cost of changing a fixed QR campaign compared with updating one Smart 1QR. Use the calculator as an illustration and replace the figures with your own print costs.
Campaign calculator
Illustrative estimate
Fixed QR reprint cost
£5,250
Estimated annual replacement print
VS
1QR destination updates
Update online
Keep the original printed code
Potential print cost avoided
£5,250
Excludes platform fees, design, installation and distribution.
Pricing
Simple access for everyone.
Start free with up to 5 QR codes. Byron Digital customers get unlimited access included, worth £20 per month. If you are not a Byron Digital customer, use the contact page and we will help you get set up.
Starter
£0
Free for up to 5 QR codes
Create your first Smart QRs, test the workflow and see how editable destinations work before you need more capacity.
- Up to 5 QR codes free
- Live destination updates
- Scan tracking and routing
Byron Digital
Free unlimited
Unlimited access included
Byron Digital customers get free unlimited access to 1QR, worth £20 per month, with no per-code restriction.
- Unlimited QR codes
- No monthly platform fee
- Priority support from Byron Digital
Standard
£20 / month
Unlimited access for everyone else
Not a Byron Digital customer? This plan gives you the same unlimited access to 1QR for a simple monthly fee.
- Unlimited QR codes
- Ideal for standalone businesses
- Enquire via the contact page
Contact
Need help choosing the right access?
Use the contact page if you are not a Byron Digital customer, or if you want help with setup, billing or higher-volume usage.
Simple workflow
From first link to smarter campaign in minutes.
Create
Name your 1QR and enter its default destination.
Style
Choose colours, finder details and an optional logo.
Route
Add geographic and time rules where they add value.
Print and track
Download the artwork, publish it and monitor activity.
Make the code permanent. Keep the destination flexible.
Ready to create your first 1QR?
Build a reusable QR code, add intelligent routing and start measuring what happens after the scan.